Using long-tail keywords in website or other content is still an important part of
content generation . Long-tail keywords can boost the ranks of sites of individuals
and companies, when done properly using appropriate tools. It also involves serious
techniques and critical thinking. In 2011 google brought out a Panda update that affected
content considered as spam and also keyword stuffing. Another update, the Hummingbird in 2013, introduced googles way of considering user intent of content generated.
These updates brought misconceptions in peoples’ minds about keywords. However
keyword research is still relevant as it still provides ranking possibilities. With the advancement of search technology however, google updates when undertaken are now less noticeable.
Points to note in your search for a keyword tool
People use keyword tools based on their preferences. It is necessary to try as many
tools as possible and settle for a few to use for your keyword search.
Another thing is to consider your level of expertise in content creation and your needs. Beginners may not need all metrics given by a tool; but will be interested in number of people visiting the site and where they are coming from like country, website or social media sites.
> Search for a tool that is often updated by the developers
> Bear in mind that costs are involved in pro versions of the tools
> Using a combination of free and paid tools is desirable
Essential points to note in the selection of keywords
- Content must be created with the user in mind rather than being stuffed with keywords. Search must be made for phrases that will flow naturally when written.
- With the release of the google updates use of keywords is still necessary
- Use of long phrase keywords with low search volume is indispensable.
Keyword research has been described as boring, tiring etc. but the only way round it is constant practice till you get used to it.
With the above in mind, lets look at some cool paid and free keyword tools and the metrics they show:
|Ahrefs||Delivers massive data with several variations. Fast and shows in depth key word difficulty (competition) and research.|
|SEM Rush||Shows top organic keywords used by a website and that of their competitors; [ii] in depth backlink analysis [iii] rank tracking [iv] site audit [v] estimated result in SERPS [vi] trend results|
|Long Tail Pro||For profitable niches and keywords [ii] helps to optimise paid campaigns [iii] useful for assessing organic search terms and competition|
|Google Keyword Planner||Shows more keyword suggestions, [ii] traffic volumes, [iii] cpc estimations [iii] synonyms and variations of niche keyword [iv] organic search results|
|Jaaxy||Shows the average no of searches for a keyword in a month [ii] traffic volume [iii] QSR – quoted search results for a keyword [iv] KQI – keyword quality indicator [v] SEO|
|Answer The Public||Uses google’s suggest feature to come up with ideas using questions, prepositions and comparison of keyword phrases; also provides an alphabetical list|
|Keywords Everywhere||A chrome browser extension that gives the volume of search terms at the bottom of the page together with CPC, and competition|
|Niche Reaper||Quickly discovers trending long tail keyword phrases from social media sites, search engines, blogs, forums, amazon etc saving time and reducing frustration to bring out profitable niche ideas in seconds|
Most of the features are common to all the tools. Additional features to look out for, depending on your needs are:
- Large volumes of keyword variation (Free, Google Keyword Planner)
- Ahrefs (continued update of tool)
- Backlink analysis and trend results (SEM Rush)
- Help in optimising paid campaigns (Long Tail Pro)
- Domain name availability (Jaaxy)
- Variations of questions, prepositions, used in keyword phrase (Answer the public)
- Keywords Everywhere (Free tool)
- Niche Reaper (Trending keywords in real time)
Do you think your niche is weird or not well known? Consider the following points:
Unlike hobby bloggers, aspiring professional bloggers should search for these factors which is an indication that a niche is profitable:
- The presence of passions or problems on which people would spend money
- Affiliate products on the niche
- Competition – more sites and search volumes of the niche phrases
All niches can be said to be profitable even those that are considered to be very weird. Some very weird niches have been known to be very profitable like selling children’s books or creating downloadable templates for sale. Creativity with any fresh ideas that has some usefulness is what makes an unlikely niche to become very popular and profitable.
Its been suggested that using two of these tools is adequate.
Your content should be based on what you want the user to benefit from. If the user intent is well researched and written instead of just concentrating on rankings and loading your text with long and short tail keywords you would not have to worry about being penalized by google.
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