Google Adsense

What is Adsense

 One convenient way that people monetize their blogs is through Google Adsense. It is a programme by Google that allows publishers to put advertisements on websites using text, image, video, banners or other interactive media ads. The site’s geographical location and other factors are taken into consideration.

Adsense is the most popular advertising network and has been important in helping small business websites to earn some revenue.  Others use the Google ad words programme.  Advertisers i.e. companies and individuals pay Google to put their ads on various websites; and Google pays some of that money website owners.

It’s use is best for websites that are mainly content drive e.g information websites.

Adsense is not a get rich quick scheme and as usual requires a lot of hard work on the website in general.

Adsense Revenue

The amount of revenue earned depends on a number of factors one of it being the number of visitors and secondly their interaction with ads on the site.  Placement of the ads and how the ad blends with your content also counts.  The amount of revenue fluctuates from month to month.


  Google Adsense Tutorial

It is not advisable to setup a blog mainly with the intention of monetization with Adsense without the accompanying intention of adding value to the blog for the benefit visitors.  The quality of a blog goes down very quickly if good care is not taken of it. In setting up such a blog, the niche in which you intend to give information, where and how you will get traffic or visitors should be well researched.

Google Adsense Acount Approval Process

There are also rules rules of the programme that one has to abide by.  The approval process involves the following among others:

  • Check up that your website is AdSense compatible
  • Sign up for an AdSense account;
  • After approval [typically 48 hours], you will be given an adsense code
  • Login to your AdSense account and add the AdSense code
  • Ads will start showing when your application is approved

An application to use Adsense can be declined and you will be asked to re-apply after meeting the demands of google

For more information download this Adsense guide